Market Research
Jemtel aims to operate in a flexible manner. For your market research, you might require a full service approach including the initial proposal to fieldwork and to the delivery of the results. Or perhaps you may need resources for a particular aspect of the market research project. Whichever option applies to you, our consultants will be happy to accommodate your individual requirements. Outlined below are the main market research services that we offer...
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This aspect includes helping and advising on a suitable market research package that fits your individual requirements. We promise to work with you to identify and put in to place a program of market research that will provide the answers to your business needs. Whatever your market research budget, we will be able to guide you on a suitable path that will produce significant results. Initial market research advice and help is free of charge – and we would be more than happy to submit a detailed market research proposal for your perusal.
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For your market research, we will take care of the design of the project. For example: a design regarding questionnaires, topic guides, etc., in addition to the management and implementation of the project. Meaning we will assure that your market research project runs according to plan and also adheres to the standards of the Market Research Society. As well as carrying out the fieldwork, we will engineer the detailed analysis and interpretation of the market research findings.
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At
Jemtel, we believe that desk research is an important part of the market research process and is something that is neglected by many market research agencies. Often agencies will focus purely on primary data (i.e. original/first hand market research), which does run the risk of limiting the effectiveness of the market research. At
Jemtel, we feel that before undertaking any market research project, we should at least ask the question – what existing research has already been established? You’d be surprised how much information and market research data is already available, it’s just a matter of finding it! Desk research or secondary research is therefore something that we can help you with.
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We have many years of experience in conducting in-depth market research. We are adept at face to face or telephone interviews with consumers or businesses. The in-depth interview is a one-on-one qualitative market research technique. It is used in both business to business and consumer market places to help understand opinions and perceptions. The interview is un-structured, open in nature and allows the market researcher (or executive interviewer) to explore issues in detail. The interview is often an initial part of the research process that allows the researcher to understand issues in depth before moving onto quantification.
Jemtel is able to carry out the recruitment and conducting of these interviews.
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The market research group discussion or focus group is another qualitative technique carried out with consumers and/or businesses. Again, they are open ended in nature and help clients understand opinions, intuitions, and generate ideas or gauge reactions to concepts. Groups normally include between 5-8 respondents and a research moderator who carefully leads the discussion. If you are looking to conduct either miniature or full group discussions with consumers or businesses,
Jemtel will be able to help with the recruitment, conducting the actual groups, analyzing and offering meaningful market research results.
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To carry out many market research projects, a questionnaire or topic/discussion guide is required. Designing these research tools is a key market research skill. Far too often, people assume that producing a questionnaire is simple and straightforward, but this inference is wrong. Careful attention should be paid to things such as language, communicating the meaning of questions precisely, keeping question specific. For example, not asking two questions in one and not being ambiguous.
Jemtel will ensure that a suitable research tool is used to meet your market research objectives.
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With more and more people using the World-Wide-Web every day, Internet market research is increasingly becoming a more popular method for projects. The method is cost effective and easily allows access to large sample sizes. If you wish, and if appropriate,
Jemtel will be happy to help out with an Internet market research survey.
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Once we’ve conducted your market research fieldwork, the data will need to be analyzed. There are various methods that can be adopted to do this, depending on whether your market research project is qualitative, quantitative or both. For quantitative market research we are able to utilize various statistical packages that enable us to produce detailed market research data tabulations – these allow thorough integrations of the market research data. For qualitative market research, summary transcripts of all interviews or group discussions are produced - analysis is then conducted using these market research summaries.
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Following the market research analysis will come reporting. At
Jemtel we produce clear, succinct, action-oriented, market research reports and presentations. Ones that are not left on the shelf! You might want us to produce a market research report in Microsoft Word format or a PowerPoint presentation. With whichever option you should, we will suit your needs.
